work-life balance
Clothing for work-bike balance
This collaboration between Nice Guy, a creative job portal Pretlak and the cycling brand Isadore is a serious awareness campaign in the shape of a fun jersey.
According to EU statistics, roughly 50% of people in Slovakia have experienced at least one of the four phases of burnout. On top of that, an extensive survey by Behavio showed that up to 77% of Slovaks are regularly stressed.
Helping to restore balance in our lives, these jerseys remind professionals to hop on a bike and unwind.
Client: pretlak
Riders: Aneta; peter
Photography: shoot me a river
photo direction: bára tabačková
Video: Dzegi
Jerseys made by: Isadore
© 2024