work-life balance
Clothing for work-bike balance

This collaboration between Nice Guy, a creative job portal Pretlak and the cycling brand Isadore is a serious awareness campaign in the shape of a fun jersey.

According to EU statistics, roughly 50% of people in Slovakia have experienced at least one of the four phases of burnout. On top of that, an extensive survey by Behavio showed that up to 77% of Slovaks are regularly stressed.

Helping to restore balance in our lives, these jerseys remind professionals to hop on a bike and unwind.

@pretlakpretlakpretlak

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Client: pretlak
Riders: Aneta; peter
Photography: shoot me a river
photo direction: bára tabačková
Video: Dzegi
Jerseys made by: Isadore

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