Be2can
Showcasing award-winning movies

Be2Can brings films from some of the most prestigious film festivals via cinema distribution, DVDs, a TV channel, annual festival events, video on demand, and more. To make their brand consistent across all these different platforms and products, we had to create a visual identity that is recognisable and easy to use in a range of applications.

TAKING INSPIRATION FROM KID’S TV SHOWS, EXCITING TOYS AND SPENDING THE ENTIRE DAY OUTSIDE, WE CREATED THE DESIGN LANGUAGE TO INTRODUCE THE ETHOS OF MINOR MINUTES, BUILT THE BRAND AROUND THE IDEA OF PLAYTIME. CALLED MINMIN FOR SHORT (AND BECAUSE IT SOUNDS CUTE), THE WATCH IS NOT PURELY EDUCATIONAL BUT ALSO COOL-LOOKING FOR EVERYONE AGED 3-9. THE BRAND DRAWS KIDS IN WITHOUT TALKING DOWN TO THEM AND APPEALS TO DESIGN-MINDED PARENTS WITHOUT EVER BEING BORING.

TO MAKE MINOR MINUTES STAND OUT IN ITS CATEGORY, WE INFUSED IT WITH A STRONG PERSONALITY AND TONS OF POSITIVITY. BEGINNING WITH THE NAME TO FIT THEIR STORY – CREATED BY US – WE AIMED TO CAPTURE THE EXCITEMENT OF CHILDHOOD IN EVERY ELEMENT.

VISUALIZING THIS IDEA ARE A DELIGHTFULLY CHUNKY LOGO DESIGN AND LIVELY TYPEFACE ALONG WITH PACKAGING DESIGN, ADVERTISING, PROMOTIONAL ITEMS, AND EVEN THE WATCH’S FACE. ALL OF THEM PERFECTLY EXPRESS THE ENERGY OF KIDS AT PLAY.️

Campaign concept & campaign photo-portraits for BE2can 2018: Studio Družina
PHOTOGRAPHY: MICHAELA KOKLESOVÁ

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